Community Engagement Success

CommunicationVideo Production
Written By Larteasha Griffen

Community engagement is a vital aspect of any business or organisation. 

It helps to build trust, foster relationships, and create a sense of community among stakeholders. 

But a well-executed community engagement plan should start with a solid communications strategy, ensuring all voices are heard and intentions are clear. 

Community engagement can be easier to achieve with a proper communications plan. This article will explore why a communications plan is essential for your community engagement plan and how it can help you build stronger, more meaningful relationships with your stakeholders.

A communications plan is a comprehensive strategy that outlines how you will communicate with your stakeholders, including your target audience, stakeholders, and community members.

It should include details on the messages you want to convey, the channels you will use to communicate, and the timing of your communications.

One of the main benefits of a communications plan is that it helps to ensure that your messages are consistent, clear, and on-brand. This is crucial for building trust and credibility with your stakeholders, as it shows that you are professional, organised, and committed to your community engagement efforts.

Another benefit of a communications plan is that it helps to ensure that your communications are timely and relevant.

This is important because community engagement is an ongoing process that requires regular, consistent communication. A well-designed communications plan will consider the timing of your communications and the context and relevance of your messages.

A communications plan also helps ensure you use the most appropriate communication channels with your stakeholders.

This includes traditional channels such as print and broadcast media (particularly radio for remote and regional communities) and newer digital channels such as social media and email. 

Selecting the most appropriate channels for your audience can optimise your reach and increase the chances of driving engagement.

In conclusion, a communications plan is vital for your community engagement plan.

It ensures your messages are consistent, timely, relevant, and reach the right audience, it helps to build trust and credibility with your stakeholders, and it helps to drive engagement and build stronger, more meaningful relationships with your community. 

It's important to take the time to develop a comprehensive communications plan and regularly review and update it to ensure that it remains effective over time.

Yarn with us about creating an effective communications plan for your project or organisation.

There are endless possibilities. Best of luck on your Wiriiyn (Storytelling) journey.


Larteasha Griffen
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