Email Marketing: Still Alive and Kicking

Communication
Written By Larteasha Griffen

Email marketing has been around for decades and has been so important for businesses looking to reach their customers and promote their brand. 

However, with the rise of social media and messaging apps, some people are questioning whether email marketing is still effective. 

The truth is, email marketing is far from dead, and it can still be a powerful tool for reaching your customers and driving conversions. In this post, we will explore why email marketing is still relevant and how you can use it to reach your customers.

First, it's important to understand that email is still one of the most widely used forms of communication.

According to a recent study, there are over 4.3 billion email users worldwide, which is projected to continue to grow. This means that email is still an effective way to reach a large portion of your target audience.

Another reason email marketing is still relevant is that it is highly targeted. With email, you can segment your audience based on demographics, interests, and behaviours and send personalised messages that are tailored to their specific needs. 

This makes your email more likely to be opened and read, increasing the chances of driving conversions.

The best thing about email marketing is that it allows you to track and measure the effectiveness of your campaigns.

With tools like Google Analytics and Mail Chimp (or whatever email platform you prefer), you can track open rates, click-through rates, and conversion rates, allowing you to see what is working and what is not and adjust accordingly.

To make email marketing work for you, it's important to have a strategy in place. This includes creating a targeted email list, segmenting your audience, sending personalised and relevant messages, and tracking and measuring your campaigns. 

Additionally, it's also important to ensure your emails are mobile-friendly and easy to read, as many people check their emails on their mobile devices.

In conclusion, email marketing is far from dead, and it can still be an effective tool for reaching your customers and driving conversions. With a targeted email list, personalised messages, and a proper strategy in place, you can still reach your customers via email and achieve your business goals.

Best of luck on your Wiriiyn (Storytelling) journey.


Larteasha Griffen
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